Microsoft tops lists as both a global brand leader and most inspiring company in America
When y'all inquire people their thoughts on Microsoft you'll get a variety of responses depending on the person. You and I might see a company with innovative products like the Xbox I, Windows Phone, Azure and the Surface family of devices. Someone off the street might retrieve the monopolistic giant from the 1990s. Others will see an uncool technology company compared to the likes of Apple tree and Google. Everyone has their prejudice when it comes towards the Redmond company.
But when y'all expect at the population every bit a whole you get some interesting results when it comes to Microsoft'south perception as a global brand and how information technology stacks up equally an inspiring company. As a brand which do you think is bigger, Microsoft or Disney? Equally a company who is more inspiring, Microsoft or Google? The results may surprise you.
Microsoft: America's most inspiring company
Operation Inspired, Inc. is a consulting and training firm that puts out the Forbes Most Inspiring Companies list. So where did Microsoft rank every bit an inspiring visitor compared to the likes of Apple tree, Google, Amazon, and others?
Number one. According to the enquiry and market studies, Microsoft is the most inspiring company in the The states. In second place was the Walt Disney Company and 3rd was Walmart. Google came in at 7th, Amazon at eighth, and Apple tree was in 12th place.
What puts Microsoft on top? Microsoft is an incredibly charitable visitor, particularly the employees. Inside Microsoft there's the employee Giving program. Microsoft will match whatever dollar contribution an employee matches. The programme has raised over $one billion dollars for charities since its inception in 1983. Virtually 65% of Microsoft's workforce participates in the program which has helped over 31,000 nonprofits over the years.
Kudos to Microsoft and their employees on topping the list equally the near inspiring company in America.
Leading global brand
While we're raising the Microsoft flag, we might besides highlight some other recent win for the visitor. Interbrand is a global branding consulting grouping and is now i of the largest with 42 offices beyond 28 countries. They started out in 1974 and publishes the almanac Best Global Brands list. This listing looks and valuates a brand's financial functioning, role, and force. Microsoft isn't number one on this list, simply sits fairly high up in the number 5 spot. Who's ahead of Microsoft? Apple, Google, Coca-Cola, and IBM in society of rank. Nokia clocks in at number 57.
Interbrand praised the recent moves to streamline the portfolio under the "One Microsoft" vision to become a devices and services company. But they did warn that how Microsoft as a brand needs to be responsive to the changing mobile mural as information technology pushes forward.
Once again, congrats to Microsoft for staying in the height 5 for the all-time global brands.
Source: Forbes, Best Global Brands – Microsoft, Acme 100 list, Via: GeekWire
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Source: https://www.windowscentral.com/microsoft-tops-lists-both-global-brand-leader-and-inspiring-company
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